If you’re stuck in that rollercoaster of boom and bust, and feeling like you’re either buried in back-to-back sessions or staring at an empty calendar for weeks on end – then today I’m going to show you how to break free and work in a more sustainable way with your marketing.

For most photographers, the problem isn’t their work (or their area, or their competition, or their pricing…..) – it’s simply the lack of a real plan to get more photography bookings, consistently.

Running low-priced, all-inclusive promotions just to get bookings, and hustling like crazy on the socials is exhausting and NOT a sustainable way to make an income from your craft.

And I’ll take a bet and say that you didn’t start your photography business to feel overwhelmed and underpaid.

You started it because you love photography.

You’re passionate about creating beautiful images and meaningful experiences for your clients. You’re in it to build something special, something you love, something that’s profitable and sustainable – on your own terms…..

But right now? It probably doesn’t feel like that at all.

The Real Reason You’re Not Getting Consistent Bookings

Most photographers think the better they are at photography – and the more they post online – the more bookings they will get.

But the thing is, getting fully booked as a portrait photographer is more about planning than it is about photography.

You need a real strategy that brings in consistent leads and bookings all year long.

Why “Messy Marketing” Isn’t Working

Yet, when it comes to marketing, most photographers have no real plan at all, and they’re simply winging it – hoping that if they throw enough spaghetti at the wall – one day something will stick.

Here’s what that looks like:

👉 Dropping prices just to get people through the door

👉 Taking on sessions you don’t want, just to stay busy

👉 Posting on social and hoping someone magically books you

👉 Feeling demoralised because what used to work… isn’t

But the good news? There’s a better way.

What We Did (And How You Can Do It Too)

In my own studio, we booked around 40 or so sessions a month.

On repeat.

Month after month.

Not because we spent hours each day on social media. (More like one hour a month).

Not because we did back to back promos or deals. (We ran only 3 big online campaigns a year. That’s it.)

But because we had a strategic marketing system in place.

So Let’s Talk Strategy

❌ Let’s be clear: marketing your photography business doesn’t mean spending your life on Instagram.

❌ It doesn’t mean begging for bookings or being in promo mode 24/7.

It means having a plan that actually works!

Here’s what I mean:

Plan Ahead (Think in 90-Day Cycles)

Every 90 days, review what’s worked, look ahead to seasonal opportunities, and plan your marketing accordingly. Valentine’s Day? Great. Mother’s Day? Even better. Back to school, Christmas, EOFY sales… they all become your marketing windows.

Know Your Metrics

This is big. Know how many leads you need to get how many bookings. Know what your conversion rate is. When you understand these numbers, you can plan campaigns that bring you exactly what you need.

Use a Mix of Campaign Types:

• Offline events and strategies (huge booking potential!)
• Limited-time offers (with urgency)
• Client referrals (that actually convert)
• Local collaborations (hello, dream audience and leads on repeat!)

Creating a Marketing Plan

If you want to book more photography sessions…

If you want to grow your photography business without burning out…

You don’t have to reinvent the wheel.

You don’t have to post 24/7.

You do need a system that supports your business and your life.

You just need a plan. And I’m giving you mine!

That’s where the 12-Month Studio Marketing Planner comes in.

This is the exact process that I used to book 40–50 sessions a month – without burning out or falling into that rollercoaster pattern of boom and bust.

Inside, you’ll get your brand-new 12-month calendar and a 12-minute training that walks you through exactly how to use it.

Simple. Clear. Repeatable.

👉 Grab the planner now and create YOUR strategic marketing plan today!